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16.06.22
All marketing strategies should focus on the buyer’s journey, and that’s no different for TSPs. The goal of marketing is to guide a prospect along the journey toward the ultimate goal of purchasing your product or services.
The buyer’s journey can be broken down into six stages: Unaware, Aware, Solution Education, Vendor Education, Economic Justification, and Purchase. Each stage will have different messaging. At the Unaware stage, you’ll be introducing your TSP to the prospect, while Solution Education will start identifying and solving a prospect’s business problems.
What defines your marketing strategy? Join Scott Marshall, Senior Vice President of Marketing at ConnectWise, and Susan Perez, Content Marketing Manager at ConnectWise, as they take TSPs through the value proposition and jobs-to-be-done theories, which aim to put the customer at the heart of your marketing efforts.
Professional Service Automation (PSA) Software designed to run your as-a-service business and help you with sales, collaboration, and communication.
Proactively monitor, manage, and support client networks with a powerful Remote Monitoring & Management (RMM) software.
ConnectWise Sell is a Configure, price and quote (CPQ) software that brings order building complex quotes and proposals through custom templates, automated sourcing, and seamless PSA integration.
08.06.22
Read how the managed service provider Plus Verkot utilizes the ConnectWise suite to * into a single pane of glass. The difference has resulted in
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